Creative Direction & Branded Merchandise for WAJU.

WAJU is a vibrant beverage brand built on energy, freshness, and creativity. Their mission is to deliver bold, refreshing drinks that keep people energized and inspired throughout the day. With a focus on innovation, playfulness, and authentic connection to lifestyle culture, WAJU empowers customers to fuel every moment—bursting with flavor and fun.

A cooler filled with ice containing four cans of WAJU sparkling water in red, blue, yellow, and peach flavors.
A can of Wai Jü Lemon Odyssey flavored sparkling water surrounded by fresh lemons, with one lemon sliced in half to show the inside.
A can of WAJU blueberry sparkling water surrounded by fresh blueberries, with a small flag that says H2O M!.
A can of Waju Strawberry Voyage sparkling fruit water surrounded by fresh strawberries, some halved to show the inside.
Three cans of WAJU sparkling fruit water, each with a different flavor: Strawberry Voyage, Lemon Odyssey, and Blueberry Escape, with colorful backgrounds matching each can's theme.

The Design Process

The design process for WAJU’s merchandise branding centered on capturing the brand’s essence; vibrant, expressive, and rooted in connection. Drawing inspiration from Afrocentric forms, bold geometry, and fluid, organic lines, the visual language embodies movement, rhythm, and identity.

Rich, high-contrast colours paired with playful patterns bring energy to each piece, while modern, minimal typography keeps the designs grounded and wearable. Every item is designed to feel like an extension of Waju’s world—a space where style, culture, and creative expression merge seamlessly.

“They nailed the balance between health and flavour. The packaging feels fresh, functional, and full of purpose.”

— WAJU

Contact us.

Contact@haidstudio.com

(+44) 7495640766

West Sussex, United Kingdom