Brand & Product Design for ALDER CO.

Alder Co. is an outdoors brand built on the strength and resilience of the alder tree. Their mission is to equip adventurers with durable, sustainable gear that enables exploration while protecting the natural world. With a focus on adaptability, sustainability, and authentic connection to nature, Alder Co. empowers customers to embrace every journey—rain or shine.

Cream-colored T-shirt with a black line drawing of a mountain range, trees, and a tent. The text 'ALDER CO.' is printed below the illustration.
Three logos for Alder Co., each featuring a tree and mountains, with the text "ROOTED IN ADVENTURE" and "LILLYBROOK, WS".
Brand branding guide for Alder Co. featuring logos, a mountain landscape, and a color palette.
Three corduroy hats with embroidered bird designs, set against a background of evergreen trees. One pink hat with a chickadee, one red hat with a woodpecker, and one green hat with two ducks. Text on the image reads, "The perfect winter accessory" an
A green puffy jacket hanging on a moss-covered tree branch in a forest.
A neatly arranged collection of outdoor hiking and adventure gear including a folded green jacket, a layered rock and greenery diorama, a gray beanie, trekking poles, a green water bottle, a framed picture, sunglasses, a striped tennis racket, socks,
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The Design Process

Our design process for Alder Co. began with the alder tree as a symbol of resilience, adaptability, and sustainability. Before the brand goes live, we have translated these values into a bold, organic visual identity, balancing strength with fluidity. Through earthy tones, natural textures, and clean typography, the brand reflects both durability and respect for nature, aligning seamlessly with Alder Co.’s outdoor ethos.

“They really understood what Alder Co. is about. The design feels grounded, strong, and perfectly connected to nature.”

— Alder Co.

Contact us.

Contact@haidstudio.com

(+44) 7495640766

West Sussex, United Kingdom